Develop the Innovation Muscle

Scaling isn’t just about running more challenges. It’s about helping the organization think differently. That takes practice. You want people to get better at spotting problems, asking questions, testing ideas, and sharing what works.

That means upskilling yourself and your organization over time. It’s a mix of practices: knowing how to run a good brainstorming session, how to test an idea quickly, how to choose the right method for the problem at hand.

Start small. Take a fast prototyping workshop. Try a new idea evaluation method. Facilitate a team brainstorming session. Practice future thinking. Build the habit of listening carefully when someone suggests a better way of doing things.

The goal is to create a company where more people know how to work with ideas—not just talk about them. The more people who can do that, the more adaptable and future-ready your business becomes. The more people feel like this is something they can do — and should do — the more durable your innovation program becomes.

One team running a great challenge is good. Ten teams with the confidence to run their own, learn from it, and try again? That’s scale.