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Last Updated on
February 16, 2026

Manage

Manage

You've collected plenty of ideas with your push for engagement. Now, it's time to make them matter.

Ideas need a place to go and an absolute path to implementation to push the limits of what's possible and help you grow.

Define Phases

You have collected valuable ideas in a goal-driven and structured way. A great way to get the most out of them is to lay down several phases they will move through. Take what's good about your current process for ideas and map that version simply and practically to your idea management platform. If you don't have a process yet, we suggest the simple idea funnel mapped below.

It makes sure every idea gets a chance to be improved before it is evaluated. That keeps things upbeat, and everyone gets feedback. Every phase you add to your funnel is an opportunity to involve Evaluators and make smarter decisions together. You might invite five evaluators to rate ideas in one of the phases or project leaders to an implementation phase. It's all up to you and about who you can mobilize. You have collected valuable ideas in a goal-driven and structured way. A great way to get the most out of them is to lay down several phases they will move through.

Take what's good about your current process for ideas and map that version simply and practically to your idea management platform.

If you don't have a process yet, we suggest the simple idea funnel mapped below. It makes sure every idea gets a chance to be improved before it is evaluated. That keeps things upbeat, and everyone gets feedback.

innovation-led growth idea management funnel

Every phase you add to your funnel is an opportunity to involve Evaluators and make smarter decisions together.

You might invite five evaluators to rate ideas in one of the phases or project leaders to an implementation phase. It's all up to you and about who you can mobilize.

Set Evaluation Criteria

Sometimes evaluating ideas is as simple as skimming and moving the best ones along on first look.

With larger missions involving more than 50 ideas, it is best practice to structure and streamline that evaluation process.

When defining the phases, you can set up evaluation criteria that match your method of identifying the ideas that are most likely to succeed.

You are free to shape the evaluation criteria in any way, and you can even add weighting to make some of them more impactful, but in the end, it is good to keep it simple.

ui of rating criteria in idea management

A best practice example is the ICE evaluation scale, which asks your evaluators to rate ideas on the impact, confidence, and ease of the submitted ideas.

Find Winners

You've shepherded ideas through the Phases, evaluated them, and found the bes

  • Sort by highest average rating. You've let people evaluate ideas. You can quickly sort and filter in the interface.‍
  •    
  • Move the best ideas to a separate phase. Make it straightforward to you, the evaluators, and the stakeholders whose ideas have been selected by moving them to a separate phase.
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