Measure

Measuring impact — tracking your KPIs, taking ideas to implementation, and sharing success stories — completes the cycle by driving awareness and engagement.

Having secured a measurable impact for your stakeholders, you can spike initiator interest in spinning the next Innovation-Led Growth Flywheel. Or keeping this one spinning.

Close the Loop

If you want to maintain high engagement over time, you need to make people feel a part of it. A big part of this is keeping the process transparent and closing the loop at the end.

Thank people for their participation. Find a good moment to contact people who have submitted ideas and let them know that their ideas have been received and what's going to happen next.

Reach out to winners. If you have some more specific information or want more,

It's best practice to close the so-called "feedback loop" this way. It keeps the wheel spinning and helps your innovation grow.