Crowdsourcing is a powerful way to solve problems and drive innovation. This article highlights the 10 best crowdsourcing tools on the market. Ideanote is recommended for companies aiming for continuous innovation, as it provides a streamlined process for collecting, managing, evaluating, and collaborating on ideas. Wazoku Crowd is great for companies that need new minds to solve problems, while 99designs is ideal for crowdsourcing design ideas. Amazon Mechanical Turk is useful for outsourcing routine micro-tasks, and Quora is a popular platform for collecting ideas and answers. UserVoice is recommended for gathering customer feedback, and Google Forms is a free tool for crowdsourcing. Microsoft Teams can also be used for internal crowdsourcing within organizations.
Whether you’re looking for a solution to a problem, an idea for an innovative product, a large workforce or customer feedback, crowdsourcing allows you to find it. Crowdsourcing, or leveraging the crowd as a source of information, ideas, or solutions, is a great way to solve problems and drive innovation to your company.
With crowdsourcing platforms spanning tools for collecting and managing ideas, outsourcing tasks, and brainstorming, you can find a willing crowd that you can leverage.
This guide provides an overview of the best crowdsourcing tools on the market, highlighting what we like about and what we think you should be aware of.
Before you start your search for the right crowdsourcing tool, think about what you’re looking to achieve with crowdsourcing. Once you've figured out your goals, take a look at this list of the best crowdsourcing platforms.
Innovation starts with Ideanote. It’s a collaborative idea management platform that turns collecting ideas into a streamlined and structured process created for companies that aim for continuous innovation.
With Ideanote, you can collect, manage, evaluate & collaborate on ideas in one place. From there, you can easily determine which ideas to act on and track the impact they’ll have on your business.
G2: 4.7/5
Capterra: 4.9/5
Companies that aim for continuous innovation and need a tool to set up their own branded crowdsourcing system.
Ideanote allows you to effectively manage and organize collected ideas, creating a streamlined system that lets you cluster, score, rate, and shortlist them. This process allows you to easily move the best ideas to the idea implementation phase.
With its incredibly user-friendly and efficient interface, mainly thanks to its AI-powered automation features, Ideanote turns idea collection into an interactive experience.
Most crowdsourcing platforms offer you access to their existing community, so you can leverage the “wisdom of the crowd” to “source” your ideas. Ideanote allows you to create your own community.
So, think of Ideanote as a long-term solution that can provide you with a steady flow of ideas, ongoing engagement from users and employees, and a reputation for innovation.
It's not a quick fix but rather a powerful tool that can boost your idea pipeline and serve as a valuable marketing asset.
If two heads are better than one, imagine what an entire community of “heads” can do for you. This is precisely the idea behind Wazoku Crowd, previously InnoCentive.
This crowdsourcing platform relies on the crowd contest method. With Wazoku Crowd, companies can post their problem as a challenge and offer cash prizes for the best ideas submitted by the platform’s community of “solvers” - a network of skilled and innovative engineers, inventors, scientists, and experts in other fields.
G2: 4.4/5
Capterra: 4.6/5
Companies that need new minds to solve a problem.
Wazoku Crowd, previously Innocentive, has been around for a long time. The idea for Innocentive was born in 1998, and the company was launched in 2001. Over time, it acquired a network of clients, spanning start-ups, non-profit organizations, and Fortune 2000 companies, that it connected to a community of over 500,000 solvers.
Wazoku Crowd is pretty big, and the idea behind it is truly innovative. Innocentive pioneered the concept of crowdsourcing for R&D and has even collaborated with NASA.
Wazoku Crowd allows you to leverage its existing community of solvers, but it doesn’t let you create your own.
It's a convenient way to crowdsource solutions, but you miss out on the opportunity to engage and build brand awareness with your own audience.
99designs is a design crowdsourcing platform where designers can participate in real projects, showcase their talents, and compete for cash prizes.
This unique crowdsourcing platform offers a great way to collect design ideas. All you have to do is start a contest, evaluate the designs, choose the best ones, and pay for them.
G2: 4/5
Capterra: 4.5/5
Companies who want to crowdsource design ideas.
99design has a network of talented designers from all around the world and lets you gather ideas for different types of designs - from logos and business cards to book covers and even website design.
In addition, the winning design will be entirely as it comes with full copyright ownership.
99design is rather a one-way street. The platform only lets you collect ideas, but it doesn’t let you post your own to gather feedback. It limits you to what the community has to offer.
Sure, you can choose multiple winning designs if you wish, but you can only develop those ideas further outside the platform.
Your team likely spends too many hours in their workday performing menial, repetitive micro-tasks like data entry or sorting that require no expertise.
With Amazon Mechanical Turk, you can outsource small tasks to a large pool of workers. It’s a workforce crowdsourcing platform that connects businesses with people who are willing to complete these tasks on a pay-per-task basis.
G2: 4/5
Capterra: not available
Companies that need to crowdsource workforce for routine micro-tasks.
Amazon Mechanical Turk has a large network of workers from all around the world that are willing to perform micro-tasks for a low fee. Since it spans all time zones, you’ll be able to find someone available to work 24/7.
It's a quick and affordable way to crowdsource for routine micro-tasks and free your employees’ time to focus on higher-value tasks. The platform also offers specialized templates to help you build tasks quickly and easily.
Amazon Mechanical Turk is more of an emergency solution than a long-term one. The workers aren’t familiar with your business. They’ll perform micro-tasks, but you can’t rely on them for any tasks that require ideation.
What’s more, using this platform rise ethical concerns due to low payment rates.
The popular Q&A platform Quora was created by two former Facebook employees, Adam D'Angelo and Charlie Cheever. Their idea behind the platform was to connect those who have questions with those who hold the answers to these questions.
Since 2010 when a TechCrunch article mentioned Quora for story ideas, creating a buzz on the internet, the platform started to pick up. Now it receives over 1 billion monthly visits.
Businesses that want to collect ideas, solutions, and answers from a larger and more diverse public without getting too much into detail.
Quora is the most popular Q&A platform on the internet. Quora’s users are eager to answer questions on any topic under the sun, and it’s open to anyone.
You must remember that everything you post on Quora is public - so it’s not very secure when it comes to data privacy.
You can’t share a detailed internal problem or describe your innovative ideas in depth. It would just put you at risk of having your ideas stolen or damaging your brand reputation.
What’s more, there’s no way for you to track and cluster the ideas and solutions you receive.
You can’t build a successful product that people will want to buy without gathering feedback from your customers. UserVoice is a crowdsourcing platform that allows you to do that in a structured and organized way.
With UserVoice, you can create feedback forums where customers can share their ideas, report issues, or give general feedback. It's a great tool that streamlines feedback management and helps you create better products.
G2: 4.5/5
Capterra: 4.2/5
Businesses that want feedback on their products and ideas to improve them.
With UserVoice, you can keep your customer’s ideas and opinions in one place, cluster them as you see fit, and manage them easily.
UserVoice is great at what it does, but it doesn’t go beyond that. If you require more advanced features like detailed analytics or extensive customization options, you’ll need to look for another platform.
Google Forms is a helpful tool for crowdsourcing, and it’s entirely free.
It allows anyone to collect people's ideas, opinions, and feedback by creating and sharing customized, easy-to-fill-out forms. What’s more, Google Forms automatically collects and organizes the responses.
G2: not available
Capterra: 4.7/5
Small businesses that don’t need to or can’t invest in a specialized idea collection or crowdsourcing tool.
We’ve all used Google Forms. It’s free, easy to use, and accessible. It doesn't require any complex technical skills to create or use forms. It makes it easy for anyone to collect ideas for free.
Google Forms automatically collects and sorts answers as respondents fill out the form, but to get responses, you have to send the form to the right people or share it on social media yourself.
And once the answers start to come through, you’ll have to sort ideas manually.
Although it's not specifically made for crowdsourcing, you can use Microsoft Teams to make crowdsourcing easier within your organization.
With Teams, you can create special channels or groups where your team can collaborate, share ideas, and work on projects together. You can crowdsource ideas, gather feedback, and get input from different team members.
G2: 4.3
Capterra: 4.4
Companies that want to gather employee insights without setting up a process.
Microsoft Teams turns idea generation into a frictionless process that can be done anytime during the workday.
It provides a convenient environment for ideation and collaboration within your team during online ideation sessions or team meetings.
With MS Teams, you can only collect ideas in threads where they disappear over time. It’s an excellent tool for engaging your entire team in the ideation process, but it lacks the capabilities to manage those ideas.
Whether you build video games, mobile apps, SaaS platforms, eCommerce stores, or websites, software and usability testing is inevitable.
With uTest, a crowdsourcing platform for software testing, you can test your products before release in a cost-effective way. It connects businesses with a global community of skilled testers who can test your software applications using different devices and systems.
G2: 3.3
Capterra: not available
Businesses that need a one-off solution to test a product.
Testing your product is crucial for validating your ideas, and having a resource that grants you easy access to a community of willing testers is invaluable.
uTest operates on a pay-per-use basis, meaning you must pay for each testing session separately. It's a one-off solution rather than a permanent one.
Miro is a visual collaboration platform, but it’s also an excellent tool for crowdsourcing ideas through collaborative brainstorming with a small team. With Miro, you can create visual boards, mindmaps, charts, and wireframes to make brainstorming easier.
G2: 4.8/5
Capterra: 4.7/5
Small teams who are able to follow up on ideas without a process.
Miro provides an easy way to come up with ideas during a brainstorming session with a small team that doesn’t require a specific process for idea collection and management.
Miro is great for ideating online in meetings with 2-10 people. It offers a collaborative platform where ideas can flow freely. However, when the crowd becomes larger, the ideation process becomes unmanageable.
Recommended reading:
Goodbye Suggestion Boxes, Hello Digitalization & AI
Keys for Enabling Blue Sky Thinking in Your Business
Idea Evaluation Process & Criteria to Select the Right Business Ideas
Idea Meritocracy: The Way to Collective Decision-Making
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If you're looking for an all-in-one solution for your innovation, look no further than Ideanote! With our flexible platform you can do everything from collecting ideas, engaging your crowd and analyzing your innovation performance.