Define Long-Term Goals

Long-term goals provide the foundation for any sustainable innovation program. Without a clear vision of where you're heading, your innovation efforts will inevitably drift and loose focus.

Is your goal to transform customer experience? Increase operational efficiency? Create new revenue streams? Start by defining what success looks like 1-3 years from now, then work backward to create your innovation goals.

When leadership sees that innovation directly supports big-picture objectives like "Reducing Customer churn by 20%,” "Cutting Operational costs by 10%," or "Launching a new Service Line by 2026," they’re far more likely to support the effort.

These long-term aspirations become anchors that give your innovation continuity, even when priorities shift. They help ensure that innovation isn’t sidelined as a nice-to-have and you’ve got a seat at the table when it comes to implementing ideas.