Evaluators

Evaluators

For your next stage, you'll need to identify evaluators.

Evaluators have core knowledge about the different business areas involved in your purpose-driven idea collection.

They can understand the potential use cases of incoming ideas and can help turn chaos into order.

Recruit Evaluators

Evaluators help you evaluate the commercial potential of incoming idea and ensure that theys pass through the idea management process correctly, reasonably, and efficiently.

They help filter out ideas that should not be advanced because they lack strategic fit and resources or are too similar to products or services already in the pipeline.

Evaluators do not need to be decision-makers or stakeholders, but they do need expert knowledge of ideas' feasibility.

Don't involve too many evaluators. Innovation should stay lean. Try to go for a minimum of two and, at most, seven per evaluation step. Having evaluators from different areas or teams ensures a more accurate assessment and keeps the process fair and transparent for everyone.

You can recruit evaluators from anywhere in the organization.

Just think about what types would be helpful: a legal expert to check patents or legality; someone from the communications department to see if the submission could be published; an expert on business models for, well, business model ideas.