Your first stage of the innovation Flywheel is triggered by Initiators.

Initiators are cautiously excited about the innovation Flywheel as a potential solution to their business goals. They don’t care about the wide range of use-cases that can be addressed, but they are focused on their particular business area and how they could source new solutions.

Identify an Initiator
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Innovation has changed.

Learn how modern teams master innovation-led growth.