Initiators

Your first stage of the innovation Flywheel is triggered by Initiators.

Initiators are cautiously excited about the innovation Flywheel as a potential solution to their business goals. They don’t care about the wide range of use-cases that can be addressed, but they are focused on their particular business area and how they could source new solutions.

KEY GOALS
Identify an Initiator
Source Knowledge

Innovation has changed.

Learn how modern teams master innovation-led growth.