Why is brainstorming important?

Brainstorming is a way to generate ideas and solve problems collaboratively. When brainstorming is used, teams use “How Might We” questions to freely come up with a host of innovative ideas. Ideas and people can inspire each other and you can find new and surprising solutions to your problems.

• It encourages open and creative collaboration.
• It helps build stronger teams and strategies.
• It helps generate new ideas quickly.
• It enables consensus based decisions.