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Last Updated on
November 22, 2024

The 11 Best Online & Offline Brainstorming Techniques

Why do some brainstorming sessions leave us brimming with ideas while others dissolve into awkward pauses and vague nods of agreement? It’s not just luck—it’s psychology, structure, and timing. Beneath the surface of every successful idea session lies an art form: how people think, share, and build. This isn't a list of clichés; it's a guide to tapping into the hidden currents of creativity, whether you're face-to-face in a room or connecting through a screen. Ready to rethink brainstorming?

Brainstorming sessions, whether in the office or online, may pose many challenges. 

For instance, some participants may refrain from sharing their ideas due to social anxiety and the fear of being shot down. Others may feel uncomfortable voicing their opinions in front of others or adjust their ideas to what they think those higher in the organizational hierarchy want to hear. 

Another challenge that significantly influences the result of your group brainstorming sessions is groupthink. It’s a psychological phenomenon where people in a close-knit group tend to go along with a decision or idea they think the rest of the group agrees with, even if they don't believe it's the best choice.

Overcoming these challenges is the key to achieving the ultimate goal of brainstorming: getting as many unique and diverse ideas as possible. 

In this article, we go over a few group brainstorming techniques you can try at the office or during online meetings to help you improve the efficiency of your brainstorming sessions. 

creative brainstorming techniques

Group Brainstorming Techniques to Try at the Office

Group brainstorming can foster unity within your team or result in awkward moments of silence and tension. 

While it largely depends on the team dynamics and the environment you set for the session, you can use a few brainstorming techniques to facilitate a positive and productive group brainstorming experience at the office.

Let’s go over them. 

Mind Mapping

Sometimes, participants get stuck on the first idea instead of coming up with new ones. This is called “the anchoring effect,” and it’s one of the most common challenges of group brainstorming sessions. 

Mind mapping is a great visual brainstorming strategy that addresses this challenge by inspiring participants to come up with more ideas stemming from the original one. 

All you need for this exercise is a whiteboard or a large piece of paper. Then, place the main idea at the center of the board and draw lines outward to represent sub-ideas, which you can further extend into more branches with more ideas.

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Efficiency: ⭐⭐⭐⭐

Usability: 👍👍👍👍👍

Number of participants: 5-15

Recommended age: 18-65

Best for: Generating diverse ideas and visualizing connections.

Groovy Brainstorming

Groovy brainstorming is a dynamic group brainstorming technique that can help you involve team members who don't feel comfortable speaking up in large groups and keep a balanced number of voices contributing opinions at any given time. 

For this exercise, split your team into smaller groups of about 3-4 people. Put on some groovy tunes and pass a couple of “how might we” questions around the room, assigning one question to each group. When the music stops, rotate the questions. 

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Fun: ❤️❤️❤️❤️

Efficiency: ⭐⭐⭐⭐

Usability: 👍👍👍👍👍

Number of participants: 9-20

Recommended age: 18-65

Best for: Encouraging participation from quieter team members.

The Five Whys

"The Five Whys" is a group brainstorming method that focuses on probing deeper into a problem by repeatedly asking "why" after each answer. Why five? Because you do it five times, like peeling layers of an onion. 

This technique helps your team find the real reasons behind the problem and come up with creative fixes. It’s a great tool to overcome groupthink and get to the heart of the matter during group brainstorming sessions.

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Fun: ❤️❤️❤️

Efficiency: ⭐⭐⭐⭐

Usability: 👍👍👍👍👍

Number of participants: 5-15

Recommended age: 18-65

Best for: Identifying root causes of problems.

Six Thinking Hats

The “six thinking hats” technique is an effective brainstorming tool for overcoming the challenge of unproductive debates and conflicting viewpoints during brainstorming.

For this brainstorming technique, at least six participants must wear different colored "hats.” Each "hat" represents a different way of thinking, such as objective, critical, emotional, optimistic, result-oriented, and process-oriented. By assigning participants roles based on these "hats," this technique encourages diverse perspectives. 

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Fun: ❤️❤️❤️❤️❤️

Efficiency: ⭐⭐⭐⭐⭐

Usability: 👍👍👍

Number of participants: 5-15

Recommended age: 18-65

Best for: Exploring different perspectives and encouraging well-rounded discussions.

Rapid Ideation

Premature shooting down of ideas can often tank your brainstorming sessions. When ideas get shot down without a second thought, they don’t get a chance to grow and transform into something with potential. Plus, many people refrain from sharing their ideas out of fear that they will be considered “stupid” and instantly criticized. 

Rapid ideation is a technique that allows everyone to write down their ideas before they get criticized, thus giving all ideas a chance to grow. It consists of having your brainstormers write down ideas on a piece of paper during a specific timeframe. Once the timer sets off, ideas get evaluated as a team. 

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Efficiency: ⭐⭐⭐⭐⭐

Usability: 👍👍👍👍👍

Number of participants: 5-25

Recommended age: 18-65

Best for: Quickly generating a large number of ideas.

Charrette

The Charette Procedure is a brainstorming technique that addresses a problem from several angles. It consists of breaking up your participants into smaller groups and having each group brainstorm ideas for a specific part of the problem. Then, the groups rotate and build on the ideas the previous group came up with. 

This technique helps to develop ideas in a structured and collaborative way and look at each segment of a problem separately, which can lead to more comprehensive and practical solutions. 

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Fun: ❤️❤️❤️

Efficiency: ⭐⭐⭐⭐

Usability: 👍👍👍

Number of participants: 6-20

Recommended age: 18-65

Best for: Collaborative idea generation and refining concepts through group feedback.

What are others types of brainstorming?

  • Team Idea Mapping, people can come up with ideas individually, shared and linked with other ideas.
  • Nominal Group, ideas are shared anonymously and then developed and nominated by the rest of the team.
  • Phillips 66 Brainstorming, where six groups of six people brainstorm for six minutes and then present solutions.
  • Group Passing, individuals write 1 idea and share it until they have received feedback from each person on their idea.
  • Question Brainstorming, each idea should inspire a question which in turn should inspire new ideas.
  • Focus Group, where one concept or idea is presented for a pre-selected group of people for feedback.
  • The Stepladder, where people are introduced one at a time to encourage even shy participants to get involved.
  • Crawford's Slip, each participant has a limited number of submissions and time, ideas are grouped by topic and merged where possible.
  • Starbursting, where people are encouraged to generate questions before ideas are generated.
  • Brainstorming Techniques That Work Well in Online Meetings

    Keeping everyone in your team engaged during remote brainstorming meetings can be even more challenging than during in-person sessions. Here are 4 effective brainstorming techniques you can use during your next online meeting. 

    Brain-Netting 

    Brain-netting is an online brainstorming method that involves using a shared digital platform - like a shared Google Sheets spreadsheet or, better yet, an idea management software like Ideanote - to allow your team to contribute their ideas anytime.  

    The premise of brain-netting is allowing everyone to share their ideas spontaneously to create an ever-growing list of ideas. Later on, these ideas can be reviewed and discussed in a brainstorming session, whether in-person or remote.

    This technique is effective because it allows everyone to share their ideas anonymously without fear of judgment. Plus, it enables team members to contribute ideas at any time, meaning the ideas that come to them while walking their dog won't go to waste.

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    Fun: ❤️❤️

    Efficiency: ⭐⭐⭐

    Usability: 👍👍👍👍👍

    Number of participants: 4-20

    Recommended age: 18-65

    Best for: Anonymous idea collection for introverted teams.

    Also Read: Reverse Brainstorming: Definition, Examples & Techniques

    Brainwriting 

    Brainwriting is a non-verbal brainstorming method that encourages participants to generate ideas individually before sharing them with the group. This technique bypasses the anchoring effect by leaving group input for later and unbalanced conversations by allowing everyone to share their ideas. 

    Each participant writes down three ideas related to the topic of the brainstorming session on a slip of paper (in an in-person session) or, ideally, an idea management platform like Ideanote (in an online meeting). Then, they pass their ideas to the next person, who builds upon them. 

    After everyone had a chance to build upon other people’s ideas, the group discusses every idea and decides which ones to pursue. 

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    Fun: ❤️❤️❤️

    Efficiency: ⭐⭐⭐

    Usability: 👍👍👍👍👍

    Number of participants: 4-20

    Recommended age: 18-65

    Best for: Collecting a large number of diverse ideas.

    Round-Robin Brainstorming 

    Round-robin is a collaborative brainstorming technique that requires participants to share ideas one by one. It has four unbreakable rules

    1. Each participant can only share one idea during each round. 
    2. No one can criticize, discuss, or elaborate on ideas before the round is over. 
    3. No one can skip their turn. Everyone must contribute a unique idea. 
    4. If someone says that their idea was already contributed, you can give them more time to think of a new one and come back to them at the end of the round. 

    This is a great technique to avoid having certain individuals monopolize the conversation and overshadow other voices.  

    With Ideanote, you can easily capture every idea in real time and then have everyone on the team collectively evaluate and elaborate on those ideas. 

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    Fun: ❤️❤️❤️❤️❤️

    Efficiency: ⭐⭐⭐⭐⭐

    Usability: 👍👍👍👍

    Number of participants: 4-20

    Recommended age: 18-65

    Best for: Engaging all team members and collecting multiple viewpoints.

    Also read: How to run a brainstorming session

    Lightning Decision Jam

    Lightning Decision Jam is a great brainstorming technique for meetings with a remote team. Its main goal is to come up with ideas and quickly determine which ones to pursue. 

    To run this exercise with your remote team, you’ll need an idea management tool where each team member can write down the following things: 

    1. The positives of the problem (aka, what’s currently working well). 
    2. The negatives of the problem (aka, what needs to be urgently addressed). 

    After clearly stating the positives and negatives of the problem, you’ll work for a few minutes on reframing the problems into questions and coming up with solutions. With Ideanote, you can quickly capture those ideas as they come. 

    Then, you’ll discuss the solutions your team came up with and decide which ideas are the best to pursue. This exercise may take between 30 to 90 minutes, depending on the size of your team. 

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    Fun: ❤️❤️❤️❤️

    Efficiency: ⭐⭐⭐⭐

    Usability: 👍👍👍

    Number of participants: 5-20

    Recommended age: 18-65

    Best for: Quickly prioritizing ideas and making decisions as a group.

    Also read: How to prepare a brainstorming session

    The Asynchronous Brainstorming Technique

    Sometimes, you can’t reunite everybody in a brainstorming meeting, but you still want a continuous flow of new ideas. In those cases, you can use the asynchronous brainstorming technique. This is an excellent option for remote teams and those who feel uncomfortable sharing ideas in a group. 

    Asynchronous brainstorming is precisely what its name foreshadows: independent brainstorming that everyone on your team can do at their own pace. When everyone brainstorms independently, it can lead to more diverse and unique ideas since the discussion won’t be controlled by the few most dominant voices. 

    The best way to manage asynchronous brainstorming is with a digital idea management tool. With a cloud-based solution like Ideanote, everyone on your team can contribute ideas anytime by adding them to the platform.  

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    Fun: ❤️❤️❤️❤️

    Efficiency: ⭐⭐⭐⭐

    Usability: 👍👍👍

    Number of participants: 5-20

    Recommended age: 18-65

    Best for: Creating a steady flow of new ideas.

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