The secret is out. While everyone and their dog wants to innovate, innovation has changed.
"Innovation is moving at a scarily fast pace." -Bill Gates
It’s time for innovation professionals at all levels and in all industries to face some hard truths about our profession: Today, innovation and idea management is no longer a magic science mastered by a lucky few innovation gurus. Access to the tools of innovation is democratized and more accessible than ever before. Every company knows they need to innovate to survive on the global marketplace.
At the same time people are tired of buzzwords and ideas getting lost, and customers don’t care about a company’s self-aggrandizing 2030 vision.
To put it bluntly, innovation is mainstream.
So that’s the end of this book, right?
Not so fast.
The reality is that the expectations of the workforce and customers evolve. As CIOs, innovation managers, and project leaders, we need to evolve alongside them.
People want autonomy and purpose. They want down-to-earth results. They want transparent processes. We need to develop a new way of doing things. We need to be more resourceful, more open, more playful, more simple and more engaging.
Here at Ideanote we’re all about making ideas matter. We’ve changed the way we think about innovation. And you know what? It’s working.