Breathe some life into the Flywheel by involving a larger crowd.
Engagement is about going from just a goal to making it real. How are you going to get people involved in the innovation process?
It’s about planning and making sure that your innovation gets the attention and engagement it needs to reach your KPIs.
Now that you’ve got your greenlight and you’re ready to engage people take a moment to consider what kind of rewards you want to offer Contributors to maximize or focus engagement.
Still want to do an extrinsic reward? Take a look at these https://ideas.lego.com/guidelines for inspiration. They are a classic model that has proven to work for them.
You know you’re allowed to collect ideas from your Contributors and what type of reward your are offering. Now walk through how you are going to reach out and engage your Contributors.
You are potentially going to involve a lot of people. Before you do, it’s best practice to get a final sign-off from stakeholders. You don’t want to step on anyone’s toes and want to make sure that what you are doing is seen as within the company’s goals.
Remember, if you don’t then this can erode your position and the perception of innovation in the company over time.
You should make the sign-off happen but can involve the Initiator when needed. Depending on how many contributors you plan to involve, how flat your organization is and how defined your processes are this can turn out to be anything from a fast and simple green light to a drawn out negotiation between departments.
But don’t worry. Getting innovation greenlit should not be a problem. Innovation is a top-three management priority for almost two-thirds of companies.