The New Innovation Standard

Introduction and advice for the industry-tested Innovation-Led Growth framework.

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Like it or not, there’s one problem every company will inevitably confront: how do I innovate successfully? In this book we lay out the industry-tested Flywheel framework for getting to Innovation-Led Growth and beyond.

You’ll learn:

  • Why you need to ground your innovation with purpose.
  • How to craft your first idea collection — and the crucial inputs for long-term success.
  • How to innovate and grow faster by implementing more of the right ideas in real-time.
  • Actionable advice on how to implement innovation and how to keep the Flywheel spinning.